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![]() According to Backlinko backlinko.com, in 2021, over 60 of organic clicks went to the first 5 results in Google for a given search term. Search engine optimization remains one of the most effective marketing strategies for successful and growing businesses. If your customers can find you where they are looking most often, then theyll start to call you first. Its that simple. How does SEO work? There are entire books on the subject, but to keep it brief: SEO works by improving your website and online presence to influence the search engine crawlers and ranking algorithms, so that your website ranks higher in search results. SEO or Paid Ads? Sometimes - both. But in terms of SEO vs. PPC, buying pay-per-click ads will get you visibility immediately, and require you to pay for each customer as you try to convert them. When the campaign ends, so does your prominent placement in search results. With SEO, once a good rank is earned, it is long-term, and can be maintained more easily. |
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![]() SEO experts help businesses align their content with a search engines algorithm to secure a place in the top results. These technique involve on-page optimization like keyword placement, tags, etc. as well as off-page optimization like a trending URL. Why Potenza Global Solutions for SEO? Potenza Global Solutions is a trusted name in the world of optimized solutions. Ours is a SEO company that provides organic SEO services to businesses ranging from one-room start-ups to multinational organizations. |
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![]() The local variants of google all have different approaches to search engine optimisation, taking into account locally based competition, language variants and the keywords people are using. For example, ranking your beauty product lines in Google Italy will require optimisation for prodotti di bellezza. Similarly, if you predominantly operate locally to where you are based, local SEO has its unique approaches. Appearing in the google maps results and leveraging google my business listings can make or break whether people find you when searching for florist near me or similar. We can position your business for organic traffic whether your local, national or global. Our content marketing services ensure your business is relevant to where youre best placed to acquire customers and drive organic traffic. |
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