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![]() This finding is in-line with this Backlinko-BuzzSumo analysis of 912 million blog posts, which found that 94 of all content has zero backlinks. In fact, so few pages had any backlinks that zero backlink pages were beginning to skew the data. So for this ranking factor we decided to run this particular analysis excluding pages with zero backlinks. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google. We also found that the 1 results has an average of 3.8x more backlinks than the results rankings 2-#10. Key Takeaway: Even though Google continues to add diversity to its algorithm, it appears that backlinks remain a critical ranking signal. Comprehensive Content Strongly Correlates With Higher Rankings. Many SEO experts claim that comprehensive content performs best in Google. Put another way: content that covers an entire topic on a single page may have a direct or indirect relationship with rankings. We decided to put this assumption to the test. |
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