![]() 4 Basic SEO Tips For Beginners To Rank On Google Video Tutorial. Effective SEO Keywords 6 Tips To Choosing The Right SEO Keywords. 8 Website SEO Tips to Rank Higher on Search Engine. How To Use Google Keyword Planner The Definitive Guide For SEO Keyword Research. How To Increase Website Page Speed The 'Speed' Update In A Nutshell. How to Drive Traffic To Your Website Through Search Engine Optimization SEO. 5 Reasons Why Keyword Research for Nigerian Businesses Is Important. Content Marketing A Complete Beginner Guide To Crafting Quality Content. 18 Free SEO Tools To Grow Traffic On Your Website In 2018. 10 Best FREE Keyword Research Tools SEO Experts Should Know About. SEO vs SEM What Is The Difference Between SEO and SEM? |
![]() Internet Domain Name System. Electronic Mail Basics. Website URL Registration. Search Engine Optimization. World Wide Web. Internet Security and Privacy. Internet Security Overview. Internet Web Programming. Internet Useful Resources. Internet Quick Guide. Internet Useful Resources. UPSC IAS Exams Notes. Developer's' Best Practices. Questions and Answers. Effective Resume Writing. HR Interview Questions. Who is Who. Search Engine Optimization. What is SEO. Search Engine Optimization refers to set of activities that are performed to increase number of desirable visitors who come to your site via search engine. These activities may include thing you do to your site itself, such as making changes to your text and HTML code, formatting text or document to communicate directly to the search engine. Types of SEO. SEO can be classified into two types: White Hat SEO and Black Hat or Spamdexing. White Hat SEO. An SEO tactic, technique or method is considered as White Hat if it follows the followings. If it conforms to the search engine's' guidelines. If it does not involves any deception. It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see. |
![]() Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the organic" search results. Traffic that comes via SEO is often referred to as organic" search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing SEM or pay-per-click PPC. The benefits of SEO. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60 of the total traffic for that query, with the number two and three results receiving significantly less traffic. |
![]() Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors. The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines methods were much less sophisticated. And, they might even work for a short time now - at least until youre caught. Weve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store. |
![]() Backlinks are a signal of trust to search engines and they can play a huge part in your ranking position. Ensure that the links are coming from well-known and trusted sites and your ranking will be positively affected. Dont try and trick the search engine into recognizing bad links, using black hat tactics, because more likely than not, youll get penalized and potentially banned from search engines. After overviewing what search engine optimization is, why its important and how to implement - keep in mind that SEO should be treated as a positive practice with long term benefits, not an exact science with immediate results. Your rankings highly depend on who you are competing with, including the size of the company, years in business and their own on and off-site SEO efforts. Improving your digital presence is an ever-growing task, but these tips on how to improve your SEO should help you get the ball rolling. If you have any questions or are looking to build a powerful digital ecosystem for your brand, wed love to chat! The Commandments of Web Design. |
![]() Use keywords consistent with your field. If you're' unsure, check the words used in your field's' major papers. Let keywords flow naturally and in a contextual way. Search engines dislike too much keyword repetition, known as keyword stuffing, and may un-index your article, making it hard to find online. Refer to author names and initials in a consistent manner throughout the paper. Remember to be consistent with any previous online publications. Link to your article across your social media, networking, and institutional sites. The more in-bound links to your article, the more search engines like Google will value and highlight your content. Encourage colleagues to link to your article. The more links from respected individuals/trusted sites the more powerful the effect. Don't' forget to do the same for them! Find a Journal Prepare. Manuscript Preparation Guidelines Webinars Free format submission Writing Resources Publishing Ethics Writing for SEO Manuscripts Authorea. |
![]() For example, someone searching for football" in New England would get different results than someone entering for the same query in England. Search engine optimization is an essential marketing activity to make a website or business visible on the web. But it also provides several other benefits to companies. Builds trust and credibility. Sites that rank high on SERPs are considered to be of the highest quality and most trustworthy. Results shown on the first page are the most relevant, resulting in more credibility for the business or website. Having the right content on the site and a good user experience will help the website rank higher. Provides a competitive advantage. When good SEO is deployed consistently, those that do it more and better will outrank the competition. |
![]() Thats why weve put together this helpful guide on how to measure your speed - itll walk you through the basics of picking the right metrics to use the right tools for the job when it comes to monitoring and diagnosing issues. Improve your site speed. Once youve identified what and where your bottlenecks are, the next challenge is to make hosting, theme, plugin, and performance tweaks to speed things up. Page speed optimization is a discipline in its own right and spans well-beyond WordPress SEO. |
![]() Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if youre working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isnt an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign. For more information about SEO and how to incorporate it into your marketing efforts, refer to the following SEO introduction for beginners.: What is SEO? SEO refers to the process of making a website more visible on a search engines results page. To clarify, a great SEO strategy will put a companys website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. |