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![]() Google has various 'ranking' factors which help it to determine which websites should rank higher than the others for specific keywords. Its an SEOs job to understand those ranking factors and ensure their clients websites rank high and perform well. An SEO consultant would generally be looking at technical SEO to ensure the website is set up according to SEO best practice, keyword research to understand how the audience searches, on page optimisation to improve rankings of specific landing pages, Content Marketing to attract new organic traffic and support the rankings of other landing pages and link building to improve the overall authority of the website. What to ask SEO consultants. |
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